with host ... 
                                                                Dr. Moira Gunn

Media Information


HOW TO BOOK GUESTS:

Pitches can be emailed to technationmedia@gmail.com.

Qualifiers for the overall Tech Nation program and its segments Tech Nation Health and BioTech Nation are described below.

Book interviews and attendant press materials should be mailed to Tech Nation, KQED, 2601 Mariposa Street, San Francisco, CA 94118. 

Tech Nation Media produces four Tech Nation-related radio productions on an ongoing basis. They are:

     - The one-hour weekly interview program Tech Nation (TN)
     - The TN segment Tech Nation Health                                                                                                - The TN segment BioTech Nation                                                                                                     - The weekly commentary Five Minutes with Dr. Moira Gunn


All enjoy both national and international syndication. Domestically,  Tech Nation and its regular segment BioTech Nation air 4 times per week on the NPR Channel on Sirius-XM Satellite Radio, twice weekly on the NPR program Stream, and on over 100 public radio stations. International syndication includes three times weekly to 177 countries via American Forces Radio International and distribution over the Internet. 

Three of these productions provide an opportunity to book guests:
                   - Tech Nation 
                   - The Tech Nation Health segment                                                                                                           - The BioTech Nation segment

As individual producers may work on varying aspects of the Tech Nation, Tech Nation Health and BioTech Nation productions, we ask that they not be contacted individually with regard to booking guests as their focus areas often shift. Current active producers are Christie Dames, David Ewing Duncan, Mike Fisher, Matt Gardner, Nicole Hamilton, Olga Levin, Paul Lorton, Stephanie Martin, and Kevin O'Malley. 

GUEST SELECTION CRITERIA

Publicists (or even the potential guests themselves) need to pitch "guests" followed by the "story" they have to tell. Each production has distinct contact requirements, and they are separately described below:

For Tech Nation, a guest (and his or her story) should attempt to meet six(6) criteria:

                - The person and his story has good human interest appeal
                - The person and his story is relevant to the vast majority of people, or be of national or international interest
                - Technology and/or science is a part of the story
                - The guest must be able to sustain a compelling interview for 20-30 minutes                                         - The guest has appropriate credentials to talk about the story
                - The guest must be able to be either (1) present in the studios of KQED in San Francisco, or (2) their publisher or sponsor is prepared to cover the cost of a remote studio and engineer (approximately $150). Tech Nation Media will handle the costs for the local San Francisco studio and engineer, as well as the ISDN line.

   See below for BOOKING instructions.

For Tech Nation Health, the focus of the interviews are issues of health and healthcare given the emergence of technology and/or breakthrough science.

Interviews are normally conducted at KQED in San Francisco or at the International BIO conference each spring, and are usually 7-25 minutes in length depending on content. Please contact technationmedia@gmail.com with essential information about the guest to be interviewed and ...

     1.       What is the problem they are trying to solve, or the product(s) they are trying to create?

     2.       What is the emergent technology and/or breakthrough science involved?

     3.       Where are the biggest risks? Largest challenges?

     4.       Where is the effort in the science-to-product life cycle?

     5.       What is its status today? 

   See below for BOOKING instructions.

For BioTech Nation, the focus is generally the biotech field. If a biotech effort is related to health and healthcare, please see Tech Nation Health. Most interviews are conducted at the International BIO conference each spring, and are usually 7-12 minutes in length. Please contact technationmedia@gmail.com with essential information about the guest to be interviewed and ...

      1.      What is the problem they are trying to solve, or the product(s) they are trying to create?

     2.      What is the science driving this product(s)?

     3.      What is the science-business value proposition?

     4.      What/who is the competition?

     5.       Where are the biggest risks? Largest challenges?

     6.       Where is the effort in the science-to-product life cycle?

     7.       What is its status today? How far from an actual product?

BOOKING INSTRUCTIONS:

Step 1. As appropriate, email pitches to technationmedia@gmail.com and/or send MEDIA KITS and MATERIALS to Tech Nation Media:

         Producer
         Tech Nation Media/KQED-FM
         2601 Mariposa Street
         San Francisco, CA 94110

Essential in the materials to be submitted is a detailed biography of the proposed guest or guests, identifying relevant experience and education. Other standard materials could include books, media coverage, organization media kits, published articles and reviews.

Step 2. Follow up to technationmedia@gmail.com to determine status of guest proposal, arrange interview dates and possibly discuss further or alternative strategies.

Step 3. With few exceptions, Tech Nation guests are scheduled for taping during normal business hours Monday through Friday. Preferably, allow one hour for the Tech Nation interview guest to be in studio, although the production staff is happy to work with tight connections when informed as early as possible.

Guests who are driven by escorts or drive their own vehicles may park in the KQED garage. The entrance to the garage is on the York Street side of the building. Pull in, identify the guest and appointment time on Tech Nation and internal staff will handle the guest and/or escort from there.

For additional assistance, the day of the interview please call Receptionist in the KQED Front Lobby: 415.553.2110

Successful Strategies for Booking Tech Nation Guests:

    A detailed biography of the guest is essential. Traceable credentials are a must.

    Avoid people and stories best suited for the trade press.

    Avoid any story that is really just a technology product. Products may get exposure from time-to-time if the person is interesting and the product has some unique impact on our lives.

    Avoid suggesting marketing or sales personnel as guests, as well as regional personnel. Appropriate interview guests are generally the President and CEO, the Chairman and/or the Founders. Occasionally, the technology innovator is interviewed, if he or she has had mainstream media experience.

    Late-breaking news items are not appropriate. Tech Nation is more suited to the long view.

    Guests who reflect the changes in our society and/or the effect on society of past technologies are also considered.

    Scientists and science stories are welcome. (Remember: psychology is a science.)