How to Book Guests:
Tech Nation Media produces three Tech Nation-related radio productions on an ongoing basis. They are:
- The one-hour weekly interview program Tech Nation
- The weekly commentary Five Minutes with Dr. Moira Gunn
- The weekly segment BioTech Nation, which airs on Tech Nation and additionally has its own podcast
All enjoy both national and international syndication. Domestically, Tech Nation and its regular segment BioTech Nation air 4 times per week on the NPR Channel on Sirius-XM Satellite Radio, twice weekly on the NPR program Stream, and on over 100 public radio stations. International syndication includes three times weekly to 177 countries via American Forces Radio International and distribution over the Internet.
Two of these productions provide an opportunity to book guests:
The Tech Nation program
The BioTech Nation segment
As individual producers may work on varying aspects of the Tech Nation and BioTech Nation productions, we ask that they not be contacted individually with regard to booking guests as their special focus areas tend to shift periodically. Current active producers are Christie Dames, David Ewing Duncan, Mike Fisher, Matt Gardner, Nicole Hamilton, Olga Levin, Stephanie Martin, and Kevin O'Malley.
TO BOOK GUESTS
Tech Nation interviews focus on the impact of technology and science on society, while BioTech Nation features short interviews with a specific focus on biotech and biobusiness. Both are used as source material to additionally produce the daily two-minute Tech Nation modules.
Guest Selection Criterion for Tech Nation
In general, publicists (or the potential guests themselves) need to pitch "guests" followed by the "story" they have to tell to Tech Nation or BioTech Nation. Each production has distinct contact requirements, and they are separately described below:
For Tech Nation, a guest (and his or her story) should attempt to meet five (5) criteria:
- The person and his story has good human interest appeal
- The person and his story is relevant to the vast majority of people, or be of national or international interest
- There is a technology or science hook
- The guest must be able to sustain a compelling interview for 20-30 minutes
- The guest must be able to be present in the studios of KQED in San Francisco, or their publisher or sponsor is prepared to pay for a remote studio and engineer. Tech Nation Media will handle the costs for the San Francisco studio and engineer, as well as the ISDN line.
See below for Tech Nation booking instructions.
For BioTech Nation, most interviews are conducted at the International BIO conference each spring, and are usually 7-10 minutes in length. Some BioTech Nation interviews are longer, and some guests are sometimes interviewed at other times. Please contact email@example.com with essential information about guest to be interviewed and ...
1. What is the product(s) you are trying to create, or problem you are trying to solve?
2. What is the science driving your product(s)?
3. What is your science-business value proposition?
4. What/who is your competition?
5. Where are the biggest risks? Largest challenges?
6. Where are you in the science-to-product life cycle?
7. What is its status today? How far from an actual product?
Basic Steps to Booking Tech Nation Guests:
Step 1. Send MEDIA KITS and MATERIALS to Tech Nation Media:
Tech Nation Media/KQED-FM
2601 Mariposa Street
San Francisco, CA 94110
Essential in the materials to be submitted is a detailed biography of the proposed guest or guests, identifying relevant experience and education. Other standard materials could include books, media coverage, organization media kits, published articles and reviews.
Step 2. Follow up to firstname.lastname@example.org to determine status of guest proposal, arrange interview dates and possibly to discuss further or alternative strategies.
Step 3. With few exceptions, Tech Nation guests are scheduled for taping during normal business hours Monday through Friday. Preferably, allow one hour for the Tech Nation interview guest to be in studio, although the production staff is happy to work with tight connections when informed as early as possible.
Guests who are driven by escorts or drive their own vehicles may park in the KQED garage. The entrance to the garage is on the York Street side of the building. Pull in, identify the guest and appointment time on Tech Nationand internal staff will handle the guest and/or escort from there.
For additional assistance, the day of the interview please call Receptionist in KQED Front Lobby: 415.553.2110
Successful Strategies For Booking Tech Nation Guests:
A detailed biography of the guest is essential. Traceable credentials are a must.
Avoid people and stories best suited for the trade press.
Avoid any story that is really just a technology product. Products may get exposure from time-to-time if the person is interesting and the product has some unique impact on our lives.
Avoid suggesting marketing or sales personnel as guests, as well as regional personnel. Appropriate interview guests are generally the President and CEO, the Chairman and/or the Founders. Occasionally, the technology innovator is interviewed, if he or she has had mainstream media experience.
Late-breaking news items are not appropriate. Tech Nation is more suited to the long view.
Guests who reflect the changes in our society and/or the effect on society of past technologies are also considered.
Science stories are welcome (Remember: psychology is a science.
Do NOT send email pitches, unless by mutual agreement
Do NOT provide web links for the production staff to view media materials -- web pages need to be printed out and sent with media materials for consideration in Tech Nation Production meetings.